Mastering the Attention Economy Podcast
Human attention is a scarce resource that millions of companies across the globe are fighting for. Once a week I interview entrepreneurs, executives and industry leaders on how they earn attention without paying for it.
Aubrey Strobel Explains Marketing 101 for Crypto Companies [Ep. 34]
Interview with Aubrey Strobel, head of communications at Lolli, a rewards application that gives you bitcoin when you shop at your favorite stores.
Jason Yanowitz Talks Turning an Event Business Into a Budding Media Empire [Ep. 33]
Interview with Jason Yanowitz, the co-founder of Blockworks Group, a media company focused on bridging the gap between traditional finance and digital assets.
Cristin Culver Shares How She Developed and Scaled Opendoor's Local PR Strategy [Ep. 32]
Interview with Cristin Culver, VP and Head of Communications at Notarize.
Nancy Zwiers Shares How She Changed Toy Marketing With the Launch of Hatchimals [Ep. 31]
Interview with Nancy Zwiers, former CMO of Spinmaster.
Neal Schaffer Shares the Secrets To Running a Great Influencer Marketing Campaign [Ep. 30]
Interview with Neal Schaffer, a leading authority on helping innovative businesses through their digital transformation of sales and marketing through consulting, training, and development and execution of social media marketing strategy, influencer marketing, and social selling initiatives.
Phoebe Bain Talks About Writing The Morning Brew's Marketing Newsletter For Over 85,000 Subscribers [Ep. 29]
Interview with Phoebe Bain, a writer for Morning Brew covering the most important news in the marketing industry for Marketing Brew.
Ana Andjelic Shares Why Brands Like Goop are Revolutionizing Brand Strategy [Ep. 28]
Interview with Ana Andjelic, an experienced strategy executive who specializes in modern fashion, luxury, and lifestyle brands.
Oliver Cantin Explains How He Used Great Copywriting to Grow His Agency to Over $50K a Month [Ep. 27]
Interview with Oliver Cantin, owner of two successful online agencies within marketing and health coaching and has over 16,000 followers on Twitter.
Russ Wilde Discusses How Front Office Sports Grew to 15MM Monthly Impressions [Ep. 26]
Interview with Russ Wilde, COO of Front Office Sports, a sports business media platform.